GOALS
The New State will be Milwaukee’s exclusively all-ages music hub, home to a music education & professional development program, a sober 415-capacity theater venue, a storefront for local merch and art, and professional rentable recording studios along with Mammyth Audio, a local audio engineering business.
West Side Arts Un, Limited/WSAU, a 501(c)3 organization, is spearheading the redevelopment, aiming to provide over 40 hours of instruction per week. WSAU will provide a center for professional music development, education and digital music production, fostering positive peer and mentor networks, self-confidence, soft skills and, ultimately, positive choices for youth as autonomous individuals.
With over 150 live, all-ages, sober, events per year, The New State Theater will provide opportunities for 180+ micro-businesses (musicians, performers, bands) from entry-level to established acts. Additionally, the venue will enable WSAU to provide training and apprenticeships in and around live event production, such as lighting, sound, video, photo, stage management, and more. As a launchpad for careers among youth in Milwaukee, The New State will allow new artists to perform alongside seasoned performers, producing a new generation of headlining acts, and incubating fresh talent in valuable, skilled jobs.
The New State will become a cultural third place, enabling: Development of personal and shared values through appreciation, dialog and practice; Intergenerational power- and resource-sharing; Knowledge-sharing to explore real world meanings, practices + ethics and reflect on individual and group assumptions; Development of shared principles and standards; Documenting and sharing personal, and other’s, experiences, creations, etc. around music; Documenting and sharing principles, values, practices and standards around music; Development of a historic context and accessible archive for the city’s music culture; Ultimately a space for continuous reflection, growth and advancement of music, arts, and culture.
Build community through creative expression, professional development and self-love and cater to the next generation of young adults who value inclusivity, intersectionality, diversity
This grassroots approach will not only help regenerate the Milwaukee music scene, long lacking outlets for youth artists to hone their craft before entering the vibrant live music scene, but will also regenerate the greater urban area by providing socio-economic opportunities and supporting our hundreds of micro-businesses / creatives.